Serena Piccioni
Senior Developer
Work Experience
dxw
About the company
We create public services that improve lives.
Established in 2008, dxw is a diverse multidisciplinary team of digital design, technology and delivery specialists.
We work in partnership with our clients to make life better for the people who use public services and the teams that run them.
In 2021, the company became employee-owned. We committed ourselves to work in the best interests of public service users and staff as part of our trust deeds.
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Senior Developer
04/2020 - present
London, United Kingdom
I am part of the GovPress team, which is dxw’s website development, hosting, and support service for the public sector and charitable organisations. We host high-profile websites like NHS England and the National Audit Office and look after other smaller websites. We currently look after around 100 websites and have more than 60 clients. I have worked on almost all those projects in the last four years.
As a senior developer, I also coach and mentor colleagues; I am directly responsible for managing some of them and interviewing new talents to fill open positions in my team.
HTML, CSS, Javascript, PHP, WordPress, MySQL
Helpful Digital
About the company
We give our clients the tools, confidence and skills to help them engage effectively online.
We do this through:
- simple, cost-effective websites, generally using WordPress
- training and coaching to build knowledge, confidence and capacity to use digital channels effectively
- consultancy advice, workshops and simulations to help teams set goals and benchmark their performance – including for business continuity, crisis response and customer service
We combine creative vision with technical know-how and helpful support. Our team has a range of backgrounds and expertise, working in corporate and government organisations.
Senior Developer
12/2018 - 03/2020
London, United Kingdom
At Helpful Digital, I built and supported their WordPress websites and other digital products, developing custom themes and plugins. Some examples of work I’ve done at Helpful include websites for Community Business Weekend, Global Interagency Security Forum, Local Government Information Unit, Lambeth Together and What Scotland Thinks.
HTML, CSS, Javascript, jQuery, PHP, WordPress
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Adele Fantoni
Contract
June 2019
I managed to put online the latest version (pro bono) of the WordPress template for this website many years ago. It was based on Bootstrap 4 and Underscores.
Media Business Insight
About the company
Media Business Insight (MBI) is a leading authority in the UK media industry, offering news, insight, and events to TV, film and advertising professionals through various unique brands. MBI brands include ALF, BRAD, Broadcast, The Knowledge, KFTV, Production Intelligence, Screen International, and shots.
Senior Developer
05/2017 - 06/2018
London, United Kingdom
I started fixing up, auditing and maintaining some WordPress websites, but right after I switched to moving back in-house, the website shots.net, frontend in Zend2 and backend in custom PHP, fixing bugs, refreshing the backend, and taking care of all the new features. I also created a new website to replace the DVD connected to the Shots magazine, reel.shots.net, using WordPress and the Vimeo API to manage their videos. I also brought in-house two other PHP projects built in CodeIgniter and Laravel, kftv.com and theknowledgeonline.com, including handling the logistics of moving over the code and domains and implementing new fixes and additions. As the last project, I helped develop some features for Django’s Media Production Show website.
HTML, CSS, LESS, Javascript, jQuery, PHP, WordPress, Zend2, Vimeo API, CodeIgniter, Laravel, Django, Python.
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Estée Lauder Companies
About the company
The Estée Lauder Companies Inc. is an American manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products. The Company’s products are sold in over 150 countries and territories under the following brand names: AERIN, Aramis, Aveda, Bobbi Brown, Bumble and Bumble, By Kilian, Clinique, Darphin, Donna Karan New York, DKNY, Editions de Parfums Frédéric Malle, Ermenegildo Zegna, Estée Lauder, GLAMGLOW, Jo Malone London, Kiton, La Mer, Lab Series, Le Labo, M•A•C, Michael Kors, Origins, Prescriptives, RODIN olio lusso, Smashbox, Tom Ford, Tommy Hilfiger and Tory Burch.
Online Engineer
06/2016 - 10/2016
London, United Kingdom
I worked on some UK brands’ front and back end, helping implement functionalities like a new search engine, a social media content manager for Bumble and Bumble, and a gift wrap option into the shopping cart for all the brands. I also managed simple changes on the Drupal pages.
Drupal, Perl, HTML, CSS, GIT.
GovNet Communications
About the company
GovNet Communications is the leading Public Sector publisher and events organisation – passionate to ensure that spirited, open debate remains at the heart of our operation. Since 1997, they have delivered news and data through their targeted magazines and topical conferences, allowing for unrivalled access to reliable information and the opportunity to hear from leading experts and specialists within various fields.
Website Developer
03/2015 - 06/2016
London, United Kingdom
I worked on the new responsive version of the company’s main website in WordPress from scratch and took care of all the Expo and Events websites. I made the Understanding ModernGov website responsive without changing the look and feel, adding Bootstrap and optimising code and database. As for my last project, I migrated another division website, Inside Government, from a custom PHP application to WordPress, leaving the same design as the old one but responsive.
PHP, MySQL, CSS3, HTML5, WordPress.
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SUD Ristorante
Contract
January 2015
In 2012, I supported migration to new hosting, installed WordPress, developed a template in HTML and PHP, and selected some plugins.
In 2015, I updated the main template to make it compatible with a multi-language plugin.
Setonix
About the company
Setonix deals with digital media, in particular: designing and developing editorials websites, conceiving and implementing communication plans and digital promotion integrated with the offline, having a solid specialization in SEO editorial focused on bringing a high volume of traffic, managing social media marketing, which is also used for the distribution of the brand.
WordPress/PHP Web Developer
03/2014 - 12/2014
Milan, Italy
I worked on the new responsive template for the main website, www.unadonna.it, on WordPress, making many improvements (porting old plugins into the template, refactoring the code, and so on). I also created a plugin to manage MP4 and YouTube videos, and I converted the old functionality to manage galleries into a new one that uses the standard WordPress gallery shortcode. I also customised for special occasions (Christmas, Valentine’s Day, Fashion Weeks, etc.) and a platform to manage online tests and quizzes.
PHP, MySQL, CSS3, HTML5, Bootstrap, WordPress.
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MMUL S.a.S.
Contract
December 2013
I designed an original template with Adobe Fireworks, then developed a WordPress theme in HTML and PHP for the corporate website and blog.
SCL Services & Consulting
About the company
SCL Services & Consulting is a consulting company with public administrations and private IT companies. With approximately 100 employees supporting their clients in projects that are highly complex and highly value-added.
Senior PHP Developer
11/2013 - 12/2013
London, United Kingdom
I worked on a project that was already online with many unresolved issues. I put it under version control using GIT, created documentation, helped colleagues understand the structure of Silex, and developed the connection with the services of the Facebook API.
PHP, MySQL, CSS3, HTML5, GIT, Facebook Graph API, Silex.
Vivacom
About the company
Vivacom is a small Web Agency that provides e-commerce and institutional website solutions and, if requested, hosting solutions.
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PHP Programmer
10/2012 - 10/2013
Milan, Italy
I worked on several projects using WordPress and Bootstrap. I developed the template from the graphic design into HTML and CSS. I implemented all the functions needed, making one or more plugins or integrating them into the template. I also worked on the e-commerce site for Cargo Milano; I finished this site in Symfony2 with two other developers, and it was the first time I used Symfony. I improved existing sites in Symfony1, for instance, by developing the payment process for PayPal and bank transfers via Banca Sella or adding new dynamic areas.
PHP, MySQL, jQuery, Ajax, CSS3, HTML5, Bootstrap, GIT, Apache, SOAP.
GoodPress
About the company
GoodPress is a startup founded in 2009 from a passion for WordPress and Open Source. It was created by people who, since 2004, have dealt with localization for all Automattic products and provided free support to WordPress by WordPress Italy.
WordPress Developer
09/2012 - 11/2012
Milan, Italy
I worked for them as a WordPress Developer and Designer on some projects.
PHP, MySQL, HTML, CSS, WordPress.
Editoriale Domus
About the company
Editoriale Domus is a medium publishing company that has historical magazines likeDomus(design and architecture magazine) andQuattroruote (automotive magazine) and famous publications likeIl Cucchiaio d’Argento (a prominent Italian cookbook). They also have some sites about these magazines and publications.
WordPress Developer
02/2012 - 06/2012
Milan, Italy
In 2007, I developed the site Appunti di gola in WordPress for my former project manager years before; for this project, I integrated it with the Cucchiaio d’Argentosite in Drupal. A web agency finished the project.
PHP, MySQL, jQuery, Ajax, CSS3, HTML5, Apache, WordPress.
MyBestOption
About the company
Web Developer
04/2011 - 01/2012
Milan, Italy
I worked on redesigning and developing the company website in WordPress (Italian and Spanish versions), with a custom template and plugin integrated with the comparator’s Java engine. I also integrated some services directly into the Dashboard (e.g., deals tracking).
PHP, MySQL, jQuery, Ajax, CSS, HTML, Apache, WordPress.
Appunti digòla
Contract
March 2011
I developed a template in HTML and PHP, supporting migration to new hosting. I also designed and managed the addresses of the restaurants using Google Maps, adding a search engine.
San Paolo Digital
About the company
San Paolo Digital is the digital agency of Gruppo Editoriale San Paolo. It cares about managing, developing, and updating all the Group’s digital presences. It’s a service company committed to helping all companies in the Group effectively manage their presence on new media.
Web Developer Senior
11/2010 - 02/2011
Milan, Italy
I worked on a project named “I Foglietti di Credere”, developing an original template in XHTML and PHP. I also installed WordPress, selected and adjusted plugins, and created a geo search engine on Google Maps. I did the same for a magazine project called “La Gazzetta d’Alba.”
PHP, MySQL, jQuery, CSS, HTML, WordPress, Google Maps API.
2Spaghi
About the company
2spaghi was a social network created by two founders (“two spaghi” is a slang form that indicates a plate of spaghetti) that allows members to insert, review and comment on restaurants and hotels and book them.
Web Developer
05/2010 - 10/2010
Milan, Italy
I helped maintain, bug-fix, and develop new features for the company website in PHP and managed related websites in WordPress.
PHP, MySQL, jQuery, CSS, HTML, WordPress.
Intranet Management
Contract
April 2009
I migrated all the data fromSplinder, installed WordPress, and chose and configured some plugins.
I converted the site’s previous version into XHTML, supporting the transition from Windows to Linux hosting.
Novamag
Contract
November 2008
I installed WordPress, developed the template from the graphical version, and chose and configured some plugins.
I also converted the ASP pages of the previous version of the website to HTML.
Centro Studi Luca d’Agliano
Contract
June 2008
I migrated the main site from Mambo to WordPress and converted the main template into valid XHTML.
Spirali Edizioni
About the company
Spirali Edizioni was a small publishing company that publishes books and magazines on various topics. They also organized cultural events.
PHP Programmer
03/2008 - 04/2010
Milan, Italy
I completely redesigned their e-commerce site in PHP v3, developed connections with various online payment systems (PayPal, Banca Sella, Banco di Sardegna) and reviewed the information architecture.
I also created some functions for their event site and simplified the communal backend to both sites to facilitate information insertion.
PHP, MySQL, jQuery, CSS, HTML.
Mozart
About the company
Mozart is a multimedia agency working in mobile, video, web and publishing.
Web Area Coordinator and Programmer
07/2007 - 03/2008
Milan, Italy
I developed the intranet for their company and related companies in PHP and a corporate website in ASP for one of their clients. I was also the development team coordinator, responsible for managing project timing and training developers.
ASP 3.0, SQL Server, PHP, MySQL, CSS, HTML.
Editoriale Domus
About the company
Editoriale Domus is a medium publishing company that has historical magazines likeDomus(design and architecture magazine) andQuattroruote (automotive magazine) and famous publications likeIl Cucchiaio d’Argento (a prominent Italian cookbook). They also have some sites about these magazines and publications.
Chief Technical Officer
07/2006 - 07/2007
Milan, Italy
I coordinated the Italian team with the Swiss developers for the portal Car4you, which sold new and used cars based on the database Infocar developed by Quattroruote. I also managed over 120 dealers to integrate their systems with the portal, creating an internal CRM. I also developed some web services for their developers in Switzerland to control the tax code and the connection with Banca Sella’s payment.
SQL Server, Microsoft Access, .NET.
Engineering
About the company
Engineering offers business integration, application and infrastructure outsourcing, solutions and strategic consultancy to many IT companies in Italy. Engineering has a consolidated presence in all vertical markets and operates through its four business units: Finance, Public Administration and Healthcare, Industry and Services, Telco and utilities.
Web Developer
10/2004 - 06/2006
Milan, Italy
I worked in ENI, designing the information architecture for the portal of internal communication, prototyping to complement existing websites in the portal business, reorganizing the content and features, and proposing new graphical interfaces to conform to the portal by following the requirements of accessibility standards and XHTML.
HTML, CSS, Perl, ASP 3.0, TeamSite.
Worldstartel Communications
About the company
Worldstartel Communications was a company that dealt with repairs of mobile phones and computers, either directly for individuals or for some dealers who collected the phones to repair.
Web Developer
11/2003 - 04/2004
Milan, Italy
I participated in developing a mobile phone repair system using ASP and SQL Server. From admission to exit, the application traced every mobile phone’s state to repair and manage clients’ databases, suppliers, warehouses, and shipping.
ASP 3.0, SQL Server, HTML, CSS, Javascript, VBScript.
Ideone
About the company
Ideone was a small web agency connected with a multimedia production company.
Web Developer
01/2002 - 06/2002
Milan, Italy
I worked on the gay.tv website, which was an interactive satellite television. I developed, for example, a voting system, the insertion and programming of the schedule, and a filtering system for sending SMS on TV.
ASP 3.0, SQL Server, HTML, CSS, Javascript, VBScript, Macromedia Flash.
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Gate/Ernst & Young
About the company
Gate was the Internet Learning Division of Ernst & Young. They planned and realized online training through educational courses that integrate and make the most of the skills, behaviours and potential of human resources in organizations operating in both public and private.
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e-Learning Developer
10/2001 - 01/2002
Milan, Italy
I developed the division’s main website and managed courses in the IBM Lotus Learning Space 5 learning management system.
ASP 3.0, SQL Server, HTML, CSS, Javascript, VBScript, IBM Lotus Learning Space 5.
Temporary
About the company
Temporary is an employment agency specializing in research, selection, training and management of human resources.
Web Developer
06/2001 - 09/2001
Milan, Italy
I modified and developed new features for the corporate website, for example, a 3-step form to insert a CV, and developed proposals for other sites.
ASP 3.0, SQL Server, Macromedia Flash, Fireworks, HTML, CSS, Javascript.
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Altoprofilo
About the company
Altoprofilo was a web agency focused on various services: Business-to-business eStrategy formulation and implementation, Corporate eLearning, Dynamic Media and Digital Video and Research and Development.
Information Architect
09/2000 - 03/2001
Milan, Italy
I designed the information architecture of the e-learning projectPirelli Learning Labwith our team. We also chose the technology platform Isopia ILMS, a Java learning management system later acquired by Sun Microsystems.
HTML, CSS, Isopia ILMS.
Learning Technologies
About the company
Learning Technologies was a company that focused on e-learning services for private companies and public administration.
e-Learning Designer
05/2000 - 07/2000
Milan, Italy
I designed and developed several online courses and installed and administered IBM Lotus Learning Space, a learning management system.
ASP 3.0, SQL Server, HTML, CSS, IBM Lotus Learning Space.
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Seceti
About the company
Seceti was a company specializing in payment systems and interbank services. It was part of the Banking Group, which supports the growth and consolidation of Banks, Financial Institutions and Insurance, Business and Public Administration.
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Web Master
03/2000 - 05/2000
Milan, Italy
I developed the interface of an Internet banking application based on a COBOL program on an IBM OS/380 using HTML, CSS, and Javascript.
HTML, CSS, Javascript, Apache.
TC Sistema
About the company
TC Sistema was a company that provided computer hardware and other hardware for enterprises. They also provided technical assistance and management outsourcing services.
Web Developer
11/1999 - 04/2000
Milan, Italy
I developed some of the features of an intranet document management designed for enterprises. I worked with a large group of developers using CVS connected to Visual Studio.
ASP 3.0, SQL Server, HTML, Visual Studio, CVS.
Teleura
About the company
Teleura was founded in 1997 by Stefania Belloni and Valerio Saggini. In six years of activity, the company has mainly operated in the Internet sector, providing content management, web development, online advertising, and web design solutions to large, small, and medium-sized enterprises. Teleura has achieved international visibility with the conception and implementation of the telematics project of Colletta di Castelbianco, the first European internet e-village.
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Web Master
06/1999 - 07/1999
Milan, Italy
I modified and developed new features for the website of Colletta di Castelbianco, a medieval hilltop village restored as an internet e-village. I changed and improved the VRML models of the apartments.
I also worked on the corporate website of one of their clients, reworking the structure and graphics.
ASP 3.0, SQL Server, DHTML, SSI, VRML.
ARPANet
About the company
ARPANet is a reality projected in the field of research and technological innovation. Virtual or augmented reality, 3D reconstructions, multisensory environments, paper and electronic books, the web and social media, the use of contents from everything lead to a suggestive and exciting knowledge of the future, a better understanding of the present or even the rediscovery of the great cultural themes that form our roots.
Web Master
03/1999 - 12/1999
Milan, Italy
I worked on graphics and programming an antique website. I developed the product database in Access, creating a reserved area for registered users and an area for the admin to administer users.
HTML, ASP 3.0, Microsoft Access, Adobe Photoshop.
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CIRED, Università Cattolica del Sacro Cuore
About the company
Università Cattolica del Sacro Cuore, founded in 1921 in Milan, is Europe’s most important Catholic university. With its four campuses in Milan, Brescia, Piacenza-Cremona and Rome, it is also the only university in Italy operating nationally. CIRED was the IT department of the Milan campus.
Contractor
09/1998 - 12/1998
Milan, Italy
I worked on the university website, modifying the HTML. They provided me with an internal course in ASP 3.0 and Access, and I managed enrolments in computer science courses using Excel.
ASP 3.0, HTML, Microsoft Access, Microsoft Excel.