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Serena Piccioni

Senior Developer


Work Experience


About the company

We create public services that improve lives.

Established in 2008, dxw is a diverse multidisciplinary team of digital design, technology and delivery specialists.
We work in partnership with our clients to make life better for the people who use public services and the teams that run them.
In 2021, the company became employee-owned. We committed ourselves to work in the best interests of public service users and staff as part of our trust deeds.


NAO - Homepage

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Senior Developer

London, United Kingdom

I am part of the GovPress team, dxw’s website development, hosting, and support service for the public sector and charitable organisations. We host high-profile websites like NHS England and the National Audit Office and look after smaller websites like the Safety Tech Network and Settle housing. We currently look after around 100 websites and have more than 60 clients. I have worked on almost all those projects in the last three years.
As a senior developer, I also coach and mentor colleagues; I am directly responsible for managing some of them and interviewing new talents to fill open positions in my team.


About the company

We give our clients the tools, confidence and skills to help them engage effectively online.

We do this through:

  • simple, cost-effective websites, generally using WordPress
  • training and coaching to build knowledge, confidence and capacity to use digital channels effectively
  • consultancy advice, workshops and simulations to help teams set goals and benchmark their performance – including for business continuity, crisis response and customer service

We combine creative vision with technical know-how and helpful support. Our team has a range of backgrounds and expertise, working in corporate and government organisations.


Senior Developer

London, United Kingdom

At Helpful Digital, I built and supported their WordPress websites and other digital products, developing custom themes and plugins. Some examples of work I’ve done at Helpful include websites for Community Business Weekend, Global Interagency Security Forum, Local Government Information Unit, Lambeth Together and What Scotland Thinks.

Global Interagency Security Forum - Homepage

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Adele Fantoni - Homepage

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Adele Fantoni

Contract

I managed to put online the latest version (pro bono) of the WordPress template for this website many years ago. It was based on Bootstrap 4 and Underscores.


About the company

Media Business Insight (MBI) is a leading authority in the UK media industry, offering news, insight, and events to TV, film and advertising professionals through various unique brands. MBI brands include ALF, BRAD, Broadcast, The Knowledge, KFTV, Production Intelligence, Screen International, and shots.


Senior Developer

London, United Kingdom

I started fixing up, auditing and maintaining some WordPress websites, but right after I switched to moving back in-house, the website shots.net, frontend in Zend2 and backend in custom PHP fixing bugs, refreshing the backend, and taking care of all the new features. I also created a new website to replace the DVD connected to the Shots magazine, reel.shots.net, using WordPress and the Vimeo API to manage their videos. I also brought in-house two other PHP projects built in CodeIgniter and Laravel, kftv.com and theknowledgeonline.com, including handling the logistics of moving over the code and domains and implementing new fixes and additions. As the last project, I helped develop some features for the Media Production Show website in Django.

Shots Showreel - Homepage

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About the company

The Estée Lauder Companies Inc. is an American manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products. The Company’s products are sold in over 150 countries and territories under the following brand names: AERIN, Aramis, Aveda, Bobbi Brown, Bumble and Bumble, By Kilian, Clinique, Darphin, Donna Karan New York, DKNY, Editions de Parfums Frédéric Malle, Ermenegildo Zegna, Estée Lauder, GLAMGLOW, Jo Malone London, Kiton, La Mer, Lab Series, Le Labo, M•A•C, Michael Kors, Origins, Prescriptives, RODIN olio lusso, Smashbox, Tom Ford, Tommy Hilfiger and Tory Burch.


Estée Lauder Companies

Online Engineer

London, United Kingdom

I worked on the front and back end of some UK brands, helping implement functionalities like a new search engine, a social media content manager for Bumble and Bumble, and a gift wrap option into the shopping cart for all the brands. I also managed simple changes on the Drupal pages.


About the company

GovNet Communications is the leading Public Sector publisher and events organisation – passionate to ensure that spirited, open debate remains at the heart of our operation. Since 1997, they have delivered news and data through their targeted magazines and topical conferences, allowing for unrivalled access to reliable information and the opportunity to hear from leading experts and specialists within various fields.


Website Developer

London, United Kingdom

I worked on the new responsive version of the company’s main website in WordPress from scratch and took care of all the Expo and Events websites. I made the Understanding ModernGov website responsive without changing the look and feel, adding Bootstrap and optimising code and database. As for my last project, I migrated another division website, Inside Government, from a custom PHP application to WordPress, leaving the same design as the old one but responsive.

GovNet - Homepage

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SUD Ristorante - Homepage

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SUD Ristorante

Contract

In 2012, I supported migration to new hosting, installed WordPress, developed a template in HTML and PHP, and selected some plugins.
In 2015, I updated the main template to make it compatible with a multi-language plugin.


About the company

Setonix deals with digital media, in particular: designing and developing editorials websites, conceiving and implementing communication plans and digital promotion integrated with the offline, having a solid specialization in SEO editorial focused on bringing a high volume of traffic, managing social media marketing, which is also used for the distribution of the brand.


WordPress/PHP Web Developer

Milan, Italy

I worked on the new responsive template for the main website, www.unadonna.it, on WordPress, making many improvements (porting old plugins into the template, refactoring the code, and so on). I also created a plugin to manage MP4 and YouTube videos, and I converted the old functionality to manage galleries into a new one that uses the standard WordPress gallery shortcode. I also customised for special occasions (Christmas, Valentine’s Day, Fashion Weeks, etc.) and a platform to manage online tests and quizzes.

Setonix - UnaDonna Homepage

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MMUL - Homepage

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MMUL S.a.S.

Contract

I designed an original template with Adobe Fireworks, then developed a WordPress theme in HTML and PHP for the corporate website and blog.


About the company

SCL Services & Consulting is a consulting company with public administrations and private IT companies. With approximately 100 employees supporting their clients in projects that are highly complex and highly value-added.


Senior PHP Developer

London, United Kingdom

I worked on a project that was already online with many unresolved issues. I put it under version control using GIT, created documentation, helped colleagues understand the structure of Silex, and developed the connection with the services of the Facebook API.

SCL Services & Consulting

About the company

Vivacom is a small Web Agency that provides e-commerce and institutional website solutions and, if requested, hosting solutions.


Vivacom - EICMA

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PHP Programmer

Milan, Italy

I worked on several projects using WordPress and Bootstrap. I developed the template from the graphic design into HTML and CSS. I implemented all the functions needed, making one or more plugins or integrating them into the template. I also worked on the e-commerce site for Cargo Milano; I finished this site in Symfony2 with two other developers, and it was the first time I used Symfony. I improved existing sites in Symfony1, for instance, by developing the payment process for PayPal and bank transfers via Banca Sella or adding new dynamic areas.


About the company

GoodPress is a startup founded in 2009 from a passion for WordPress and Open Source. It was created by people who, since 2004, have dealt with localization for all Automattic products and provided free support to WordPress by WordPress Italy.


WordPress Developer

Milan, Italy

I worked for them as a WordPress Developer and Designer on some projects.

GoodPress

About the company

Editoriale Domus is a medium publishing company that has historical magazines likeDomus(design and architecture magazine) andQuattroruote (automotive magazine) and famous publications likeIl Cucchiaio d’Argento (a prominent Italian cookbook). They also have some sites about these magazines and publications.


Editoriale Domus

WordPress Developer

Milan, Italy

In 2007, I developed the site Appunti di gola in WordPress for my former project manager years before; for this project, I integrated it with the Cucchiaio d’Argentosite in Drupal. A web agency finished the project.


About the company

MyBestOption is an online price comparison service between utilities e.g. gas, electricity, pay-tv in Italy. They also have a Spanish headquarters.

Web Developer

Milan, Italy

I worked on redesigning and developing the company website in WordPress (Italian and Spanish versions), with a custom template and plugin integrated with the Java engine of the comparator. I also integrated some services directly into the Dashboard (e.g., deals tracking).

MyBestOption

Appunti digòla

Appunti digòla

Contract

I developed a template in HTML and PHP, supporting migration to new hosting. I also designed and managed the addresses of the restaurants using Google Maps, adding a search engine.


About the company

San Paolo Digital is the digital agency of Gruppo Editoriale San Paolo. It cares about managing, developing, and updating all the Group’s digital presences. It’s a service company committed to helping all companies in the Group effectively manage their presence on new media.


Web Developer Senior

Milan, Italy

I worked on a project named I Foglietti di Credere, and I developed an original template in XHTML and PHP; I made the WordPress installation and selected and adjusted plugins. I provided to create also a geo search engine on Google Maps. The same for a magazine project called “La Gazzetta d’Alba”.

San Paolo Digital

About the company

2spaghi was a social network created by two founders (“two spaghi” is a slang form that indicates a plate of spaghetti) that allows members to insert, review and comment on restaurants and hotels and book them.


2Spaghi

Web Developer

Milan, Italy

I helped maintain, bugfix, and develop new features for the company website in PHP; I also managed related websites in WordPress.


Intranet Management

Contract

I migrated all the data fromSplinder, installed WordPress, and chose and configured some plugins.
I converted the site’s previous version into XHTML, supporting the transition from Windows to Linux hosting.

Intranet Management

Novamag

Novamag

Contract

I installed WordPress, developed the template from the graphical version, and chose and configured some plugins.
I also converted the ASP pages of the previous version of the website to HTML.


Centro Studi Luca d’Agliano

Contract

I migrated the main site from Mambo to WordPress and converted the main template into valid XHTML.

Centro Studi Luca d’Agliano

About the company

Spirali Edizioni was a small publishing company that publishes books and magazines on various topics. They also organized cultural events.


Spirali Edizioni

PHP Programmer

Milan, Italy

I completely redesigned their e-commerce site in PHP v3, developed connections with various online payment systems (PayPal, Banca Sella, Banco di Sardegna) and reviewed the information architecture.
I also created some functions for their event site and simplified the communal backend to both sites to facilitate information insertion.


About the company

Mozart is a multimedia agency working in mobile, video, web and publishing.


Web Area Coordinator and Programmer

Milan, Italy

I developed the intranet for their company and related companies in PHP and a corporate website in ASP for one of their clients. I was also the development team coordinator, responsible for managing the timing of projects and the training of developers.

Mozart

About the company

Editoriale Domus is a medium publishing company that has historical magazines likeDomus(design and architecture magazine) andQuattroruote (automotive magazine) and famous publications likeIl Cucchiaio d’Argento (a prominent Italian cookbook). They also have some sites about these magazines and publications.


Editoriale Domus

Chief Technical Officer

Milan, Italy

I coordinated the Italian team with the Swiss developers for the portal Car4you to sell new and used cars based on the database Infocar developed by Quattroruote. I also managed over 120 dealers to integrate their systems with the portal, creating an internal CRM. I also developed some web services for their developers in Switzerland to control the tax code and the connection with the payment of Banca Sella.


About the company

Engineering offers business integration, application and infrastructure outsourcing, solutions and strategic consultancy to many IT companies in Italy. Engineering has a consolidated presence in all vertical markets and operates through its four business units: Finance, Public Administration and Healthcare, Industry and Services, Telco and utilities.


Web Developer

Milan, Italy

I worked in ENI, designing the information architecture for the portal of internal communication, prototyping to complement existing websites in the portal business, reorganizing the content and features, and proposing new graphical interfaces to conform to the portal by following the requirements of accessibility standards and XHTML.

Engineering

About the company

Worldstartel Communications was a company that dealt with repairs of mobile phones and computers, either directly for individuals or for some dealers who collected the phones to repair.


Worldstartel Communications

Web Developer

Milan, Italy

I developed a mobile phone repair system in ASP and SQL Server. From the admission to the exit, the application traced all the states of every mobile phone to repair and manage clients’ databases, suppliers, warehouses and shipping.


About the company

Ideone was a small web agency connected with a multimedia production company.


Web Developer

Milan, Italy

I worked on the gay.tv website, an interactive satellite television. I developed, e.g. a voting system, the insertion and programming of the schedule, and a filtering system sending SMS on TV.

Ideone - Gay.tv Homepage

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About the company

Gate was the Internet Learning Division of Ernst & Young. They planned and realized online training through educational courses that integrate and make the most of the skills, behaviours and potential of human resources in organizations operating in both public and private.


Gate/Ernst & Young - Contact form

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e-Learning Developer

Milan, Italy

I developed the main website of the division. I also managed courses in the IBM Lotus Learning Space 5 learning management system.


About the company

Temporary is an employment agency specializing in research, selection, training and management of human resources.


Web Developer

Milan, Italy

I modified and developed new features for the corporate website, for example, a 3-step form to insert a CV, and developed proposals for other sites.

Temporary - Homepage

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About the company

Altoprofilo was a web agency focused on various services: Business-to-business eStrategy formulation and implementation, Corporate eLearning, Dynamic Media and Digital Video and Research and Development.


Altoprofilo

Information Architect

Milan, Italy

I designed the information architecture of the e-learning projectPirelli Learning Labwith our team. We also chose the technology platform Isopia ILMS, a learning management system in Java that was later acquired by Sun Microsystems.


About the company

Learning Technologies was a company that focused on e-learning services for private companies and public administration.


e-Learning Designer

Milan, Italy

I designed and developed several online courses and installed and administered IBM Lotus Learning Space, a learning management system.

Learning Technologies - Formazione a distanza

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About the company

Seceti was a company specializing in payment systems and interbank services. It was part of the Banking Group, which supports the growth and consolidation of Banks, Financial Institutions and Insurance, Business and Public Administration.


Seceti - Banca popolare dell'Emilia Romagna

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Web Master

Milan, Italy

I developed, with HTML, CSS, and Javascript, the interface of an Internet banking application based on a COBOL program on an IBM OS/380.


About the company

TC Sistema was a company that provided computer hardware and other hardware for enterprises. They also provided technical assistance and management outsourcing services.


Web Developer

Milan, Italy

I developed some of the features of an intranet document management designed for enterprises. I worked with a large group of developers using CVS connected to Visual Studio.

TC Sistema

About the company

Teleura was founded in 1997 by Stefania Belloni and Valerio Saggini. In six years of activity, the company has mainly operated in the Internet sector, providing content management, web development, online advertising, and web design solutions to large, small, and medium-sized enterprises. Teleura has achieved international visibility with the conception and implementation of the telematics project of Colletta di Castelbianco, the first European internet e-village.


Teleura - Colletta Homepage

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Web Master

Milan, Italy

I modified and developed new features for the website of Colletta di Castelbianco, a medieval hilltop village restored as an internet e-village. I changed and improved the VRML models of the apartments.
I also worked on the corporate website of one of their clients, reworking the structure and graphics.


About the company

ARPANet is a reality projected in the field of research and technological innovation. Virtual or augmented reality, 3D reconstructions, multisensory environments, paper and electronic books, the web and social media, the use of contents from everything lead to a suggestive and exciting knowledge of the future, a better understanding of the present or even the rediscovery of the great cultural themes that form our roots.


Web Master

Milan, Italy

I worked on graphics and programming a website of antiques. I developed the product database in Access, creating a reserved area for registered users and an area for the administration of users by the admin.

ARPANet - Finearts Homepage

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About the company

Università Cattolica del Sacro Cuore, founded in 1921 in Milan, is Europe’s most important Catholic university. With its four campuses in Milan, Brescia, Piacenza-Cremona and Rome, it is also the only university in Italy operating nationally. CIRED was the IT department of the Milan campus.


CIRED, Università Cattolica del Sacro Cuore

Contractor

Milan, Italy

I worked on the university website, modifying the HTML. They provided me with an internal course in ASP 3.0 and Access, and I managed enrolments in computer science courses using Excel.